This Shouldn't (But Did) Appear Before Standard Operating Procedure

So, I was at the Angelika, watching the new Errol Morris documentary Standard Operating Procedure with two of my friends, and this was the commercial that played before the trailers:



I neither jest nor jape when I say unto thee that there were audible groans (audience-wide!) once it became apparent what this was for.

And it's no surprise why: People who go to see a documentary exploration of the Abu Ghraib prison photos, the social context within which they were taken, and the U.S. service people who appear in those photos—these people aren't in the mood for Louis Vuitton.

[Thanks to coworker, not housemate, Jessica who found this online]