Limit Your Exposure [To Mad Men Season 3 Spoilers]

Here, Alan Sepinwall is unsuccessful at getting show creator Matthew Weiner to admit why he set the new season in 1963: to stage an elaborate Dallas homage around the Kennedy assassination. [Draper's Season 3 Episode 1 lie about being an accountant investigating Jimmy Hoffa spins off the rails! He's kept secrets before, but can he keep state secrets?]

Did you know Baby Boomers are stupid, spoiled and narcissistic? Here, Frank Rich argues why the zeitgeist chooses the Mad Men season premiere over the Woodstock anniversary. [Hint: Black Camelot]

Here we learn "Pete’s big issue is that all the metrics for his manhood are fucked."