Monday, February 02, 2009

No to "Yes Pecan" Ice Cream?

This reminds me of an Onion headline I pitched earlier this month (that didn't make it past the Monday 700), "Obama's Economic Recovery Plan To Emphasize Campaign Mug, Tote Sectors."

Dude's image is like a recovery plan unto itself; and this fact seems to be developing into a serious "brand equity" issue for the administration:

White House lawyers are examining ways to control the use of the president’s image, while recognizing the worldwide fascination about Obama’s election, First Amendment free-speech rights and easy access to videos and photos on the Web.

“Our lawyers are working on developing a policy that will protect the presidential image while being careful not to squelch the overwhelming enthusiasm that the public has for the president,” White House spokeswoman Jen Psaki said.

Obama’s calls for change and his “Yes We Can” campaign mantra are being evoked to sell assembly-required furniture in Ikea’s “Embrace Change” marketing campaign, bargain airfares during Southwest Airlines Inc.’s “Yes You Can” sale and “Yes Pecan” ice cream at Ben & Jerry’s Homemade Inc. shops.

[via Bloomberg]

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